Natural beauty is definitely having a #moment. Although the market definitions of “natural” and “nature-infused” remain slightly ambiguous, today there is an undeniable demand for all products that are paraben-free, sulfate-free, and phthalate-free.
Do they work? Sometimes. I’ve watched numerous friends shell out money on products with Essential Oils, Snail Essence, Mushrooms, Floral Essences, and Willow Bark. Some claimed the products were miracles-in-a-bottle, some reported that they only noticed a small difference, and I even know someone who had an allergic reaction to the essential oils.
Ultimately, just as our DNA varies, so will the products that work for us individually. The journey to find products that work for you, may not be – likely will not be – the same as your friends. But hey, why not try something new? At least mother nature will thank you!